Travelin’Right is a lifestyle brand rooted in the joyful chaos of the live music experience.

Look in the mirror - YOU are The Lucky Ones!

You’ve seen “The Lucky Ones” retro tees at shows! There’s much more in here, along with a fabulous community..

A man and woman posing together in an ornate, golden interior with intricate architectural details and a mirror-lined ceiling. The man is wearing a colorful, shiny, pixelated-pattern suit, and the woman is wearing a sheer, floral-embroidered black dress. They are standing close, smiling, with the man's arm around the woman's waist.

A group of nine people posing together at an outdoor concert or event, with some wearing colorful and themed clothing, and one person dressed in a superhero costume with a bat symbol mask. They are smiling and standing in front of a stage with musical instruments.

LIVE LIKE NOBODY'S WATCHING!

We’re not just building a brand. We’re reminding the world to feel something real.

A lifestyle brand built on joy, music, and the magic of being present.

Because if you're dancing, breathing, and sharing joy with your people, then...

You're one of us.

And ALL of us are The Lucky Ones.

Julie & Bill wearing matching red heart-themed clothing, standing together in a casino before a WSP show in Atlantic City.

A group of people smiling and enjoying themselves at an outdoor event, with a crowd in the background and a modern building visible behind them. Some are holding drinks, wearing casual and colorful clothing, and appear to be having a good time.

The Story behind:

The Lucky Ones

It started on a honeymoon.

Ben and Tamara were dancing on the beach during Panic en la Playa Doce, when a random interactive dinner with strangers sparked something unexpected: a moment of real connection. Not just with each other but with everyone around them

Fast forward a year later, and they’re traveling across the country, meeting up with Bill and Julie—Colorado-based kindred spirits. They’re seeing shows together, dancing wildly, dressing in loud, joyful outfits, and handing out free stickers and little mementos to strangers at concerts.